EUROASIA JOURNAL OF SOCIAL SCIENCES & HUMANITIES

Teaching English Through Fables of Kalila and Dimna

2025-04-20T14:00:54+03:00

This academic paper investigates the potential of fables from Kalila and Dimna as an efficacious pedagogical instrument for teaching English as a second language (ESL). These fables, drawing on their rich cultural heritage, engaging narratives and moral lessons, provide an accessible and meaningful way to enhance students' language skills. This article discusses the key benefits of using these stories in ESL instruction, including vocabulary development, reading comprehension and critical thinking. It also outlines practical teaching strategies such as story retelling, role-playing and discussion. This approach fosters creativity and cultural awareness while reinforcing key linguistic concepts, making the learning experience both enjoyable and educational. In conclusion, using literature, particularly fables, to teach English is an engaging and effective approach, the timeless fables from Kalila and Dimna offer a unique way to enhance language learning, how teachers can use these fables to teach English and improve students' comprehension, vocabulary, speaking, and writing abilities. The study demonstrates the benefits of using fables to improve vocabulary, listening comprehension, and speaking skills while also encouraging critical thinking and moral reflection. By analyzing selected fables from the Kalila and Dimna collection, the paper provides insights into how these stories, with their clear narratives and relatable themes, can engage students and serve as a gateway to understanding complex language structures. Additionally, the paper examines how the themes of wisdom, ethics, and human behavior in the fables align with modern educational goals. The paper concludes with practical recommendations for incorporating these fables into English language curricula.

BRAND POSITIONING IN THE GLOBAL MARKET: SUCCESS STORIES AND STRATEGIC APPROACHES

2025-04-19T09:18:46+03:00

Brand is seen as an identity for consumers. Brand provides confidence to consumers. A good brand is remembered more, preferred and creates a customer base. The brand establishes an emotional bond with the consumer, satisfies consumers and increases loyalty to the brand. The brand helps the business to gain competitive advantage. Brand positioning is the strategies that shape the perception of the brand in the target audience, how the brand differs from other competitors in the market and how it should gain a place in the minds of consumers. Brand positioning defines the place of the brand in the market and gives a direction on how the target audience will perceive the brand. Successful brand positioning in the global market requires the implementation of the right strategies, cultural adaptation and an in-depth understanding of consumer behaviour. In brand positioning in global markets, companies use different strategies to create a strong brand identity while appealing to both local and global target audiences. In this framework, the success stories and strategic approaches of global brands in Turkey (THY, Arçelik, Vestel, Ford Otosan, Turkcell, LC Waikiki, BİM, Ülker, Anadolu Efes and Mavi) are analysed.

The CHARACTERISTICS OF INDUSTRIAL DEVELOPMENT IN THE NAKHCHIVAN AUTONOMOUS REPUBLIC

2025-04-11T15:30:40+03:00

The article analyzes the main features of the development of industry in the Nakhchivan Autonomous Republic. The selection of the right development strategy based on the sustainable development of industry in the region, the comprehensive conditions created for entrepreneurship development, and free access to financial resources have created conditions for achieving positive results in the industrial sector. Measures aimed at the establishment of modern industrial enterprises and diversification of the economy within the framework of the industrialization policy have not only increased the share of local products in meeting domestic demand, but also expanded export opportunities. The declaration of 2022 as the "Year of Industry" has further accelerated this process. As a result, the favorable economic environment created for the development of industry in the Nakhchivan Autonomous Republic, the industrialization policy implemented with the support of the state, and the application of modern technologies have increased the industrial potential of the region. In the coming years, it is planned to continue measures aimed at developing the non-oil sector and increasing the share of industry in GDP.

Pain of Payment in Different Cultures and Personality Types

2025-04-10T16:05:36+03:00

Pain of payment is one of the concepts that fall under cognitive biases in behavioral economics literature, as an extension of mental accounting theory. This concept focuses on the emotional effects created by the mental accounting processes during an individual's purchasing experience. With the diversification of payment methods and the advancement of technology over time, the concept of pain of payment has maintained its relevance. Research on the emotional impacts of various payment methods and shopping scenarios has revealed how pain of payment takes shape in different situations. The aim of this study is to explore the concept of pain of payment in the context of culture and personality type. It is observed that the concept of pain of payment is generally considered as a basic emotion in the literature, but the cultural and psychological factors underlying this emotion have not been sufficiently explored. The study examines how pain of payment is shaped by personality types and cultural identity in different cultures, such as in Germany and Turkey. The research, conducted through a website simulating a real shopping experience, analyzes the effects of personality types and payment methods on pain of payment using SPSS 30.0 and the Process v4.2 software by Andrew F. Hayes. The results show that personality types have a significant mediating effect in the relationship between culture and pain of payment. On the other hand, no significant results were found in the analysis of the mediating effect of payment methods.

ARABS AND THE ARABIC LANGUAGE

2025-04-19T09:27:32+03:00

ABSTRACT

The article examines the history of the Arabs and the grammatical structure of the Arabic language. At the same time, it is noted that the Arabic language is the language of the Holy Qur'an. It is stated that although Arabic is a grammatically perfect language, it is equally outstanding in terms of eloquence, fluency, and stylistics.

It is understood and stated in the article that Allah Almighty, among hundreds of languages, revealed His final divine book to the world in Arabic and, by His power, manifested the beauties of this language. Undoubtedly, the flexibility, characteristic features, capability, skill, and beauty of the Arabic literary language have played a significant role in the spread of the ideas of the Holy Qur'an, Islamic rulings, and the principles and laws of sharia. In this regard, throughout the Middle Ages, the Arabic literary language was regarded as a noble language because it was the language of the Qur'an and contained profound beauty, its study and exploration were always considered an honorable and sacred task. From this perspective, speaking and communicating in Arabic has been respected throughout the centuries, and for this reason, the language has always been regarded with special honor and reverence. The richness of vocabulary, the abundance of synonyms and the presence of its own subtle distinction of each synonymous word allowed this language to fully express all natural phenomena, all emotions and subtleties that are within human thought and are not. In many cases, it is not possible to literally translate the descriptions and characters expressed by the Arabic language into a second language. This is another clear proof of the richness of the Arabic language, its broad power of expression, its flexibility and skill.